Job Description

Role Description

The Public Relations Manager is responsible for shaping and protecting the Texas Oncology brand by leading external communications, storytelling, and media relations efforts. This role develops compelling narratives that highlight patient advocacy, clinical excellence, and organizational impact, while strengthening Texas Oncology’s reputation across communities, partners, and media outlets.

Responsibilities

• Public Relations & Brand Narrative
  • Lead the development and execution of public relations strategies that strengthen awareness, trust, and credibility of the Texas Oncology brand across Texas communities and beyond.
  • Shape and protect the organization’s external brand narrative by ensuring consistent, mission-aligned messaging that reflects Texas Oncology’s commitment to evidence-based, community-focused cancer care.
  • Serve as a steward of brand voice, ensuring stories and external communications accurately represent patient experiences, clinical excellence, and organizational values.
• Patient Advocacy & Storytelling
  • Promote patient advocacy storytelling initiatives that humanize the Texas Oncology mission through authentic patient, caregiver, and provider stories.
  • Leverage patient stories to identify, develop, and curate compelling media pitches that highlight meaningful moments of care, innovation, and resilience across practices statewide.
  • Collaborate with internal stakeholders to ensure patient stories are shared responsibly, respectfully, and in alignment with compliance and ethical standards.
• Content Strategy & External Communications
  • Develop and guide external-facing content strategies that support public relations goals, pitching long-form patient stories, leadership narratives, and mission-driven messaging.
  • Ensure public-facing content supports brand reputation, organizational priorities, and reinforces Texas Oncology’s position as a leader in community oncology care.
  • Partner with marketing and communications teams to align PR-driven storytelling with broader brand and content initiatives.
• Media Relations & Reputation Support
  • Support media relations efforts by developing story ideas, messaging frameworks, and content that position Texas Oncology as a trusted voice in cancer care.
  • Assist with reputation management by ensuring public narratives remain accurate, mission-focused, and aligned with organizational standards.
  • Coordinate with internal teams as needed to support external media inquiries or proactive media storytelling opportunities.
• Cross‑Functional Collaboration
  • Collaborate closely with internal teams, including marketing, communications, leadership, and clinical stakeholders, to identify strong storytelling and public relations opportunities.
  • Partner with external stakeholders and contributors as needed to support public relations initiatives and brand storytelling efforts.
  • Operate as a collaborative partner within The US Oncology Network to ensure stories reflect the broader mission and impact of the organization.
• Compliance & Organizational Alignment
  • Ensure all public relations and storytelling activities align with the US Oncology Compliance Program, including ethical standards, privacy considerations, and brand governance.
  • Maintain sensitivity to patient, provider, and organizational considerations when crafting and sharing public-facing content.

Qualifications

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Or Associate's Degree + Four (4) years of related work experience.
• Or Eight (8) years of related work experience.
• Proven experience in content creation, storytelling, and public relations management.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Strong project management skills and the ability to multitask in a fast-paced environment.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Proficient in using content management systems, social media platforms, and analytics tools.
• A team player with excellent interpersonal skills and a passion for building relationships.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include the ability to adjust focus. Requires vision and hearing corrected to normal range.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work may require some travel by air or automobile.

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